The Martech Stack is a collection of marketing technology tools collected (or stacked) together to enable you to achieve various marketing goals.
Elements in the stack consist of collaboration, retention, customer experience, content marketing, acquisition, marketing automation, analytics and other tools that give a 360 view of a customer.
Choosing the right elements of a Martech Stack can be daunting, but typically involves tools for:
- Website analytics
- CRM system – for customer relationships and sales
- CMS system - for website management
- Marketing automation tools – for personalisation to customers
- Email marketing
- Social media management
When integrated correctly, these tools work together to provide a solution to enable a marketer to understand their audience and engage with them at a deeper level, about things they’re actually interested in and when the time is right.
What you want to know.
What is JAMstack?
JAMstack stands for JavaScript, API’s and Markup. It’s not a specific technology, but a different way of building websites.
JAMstack makes websites faster. It decouples the code, infrastructure and content and means that load is channeled away from the server and to a client’s display. This frees up the server because it is not getting so many requests for data, making for a lightning fast experience for a site user.
What is a Headless CMS?
There a two types of CMS systems, a traditional CMS which integrates content with technology and a ‘decoupled’ or ‘headless’ CMS, which separates the management of content from its display. Standard CMS systems generally output content to pages on the web. If your content is not on the web, then you would have had to input or pull content again into the system that displays it. With a Headless CMS this is not the case.
What is the Martech Stack?
The Martech Stack is a collection of marketing technology tools collected (or stacked) together to enable you to achieve various marketing goals.
Elements in the stack consist of collaboration, retention, customer experience, content marketing, acquisition, marketing automation, analytics and other tools that give a 360 view of a customer.
What is the .NET framework?
.NET is a software developed framework created my Microsoft that works on Windows and allows for the build of desktop and web based applications and websites. It’s considered a solid and reliable framework due to it support availability and robustness.
The framework uses a modular structure which makes code more manageable and easier to test. This also allows developers to reuse code across projects. It allows the development of a range of cross-platform projects built with the same code base, such as mobile, web, voice, or the internet of things.
Which CMS should I choose?
Choosing a content management system (CMS) for your website can be daunting and there are a few factors to consider.
There are essentially two types of CMS systems - traditional and headless CMS. Within this grouping, there are proprietary systems (such as Kentico) and open source systems (such as Umbraco).
Solving complex client problems.
Explore some of our work at Zeroseven. We’ve helped businesses across a range of industries to solve complex problems, streamline their digital presence, and optimise their systems and processes.