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A community of parents, professionals and educators

The brief

First Five Years is a new information resource for parents of children from 0 to 5 years old. First Five Years is about all facets of raising children and parenting life with an emphasis on early learning, and the site contains exclusive interviews with academics, educators and early childhood professionals. Users are also able to ask questions directly to a panel of early learning and parenting professionals, and receive answers on the website, as well as following questions asked by other parents.

The objectives for the new website included:

  • Create a website that would be easy to edit within the CMS as there would be a high volume of content.
  • Provide an intuitive and easy-to-use platform for users to both browse content and to utilise the bespoke 'Ask a question' tool.
  • Offer a superior experience to users over a range of devices, with a fully responsive design and ensuring a high level of accessibility.
  • Utilise the full benefits of Accelerated Mobile Pages as a high percentage of users would be using mobile devices.

The solution

Zeroseven worked closely with the First Five Years team, carrying out extensive user testing as well as ensuring a modern, user-friendly and fully responsive design.

In addition to the regular, responsive version of the website, support for the Google-backed Accelerated Mobile Pages (AMP) delivery mechanism was also included in the project. The AMP format is aimed at speeding up content delivery for static pages by using AMP HTML and working with Google caching features to provide pre-rendered content faster than regular HTML.

Compliance to a high level of accessibility was also an important requirement.
This involved:

  • Relevant and descriptive ALT tags on content images.
  • Captions for all video and audio content.
  • Purpose of links determined by link text alone.

The Expert Portal was a custom-built section for the First Five Years panel of experts to be able to log in, review, and respond to questions that have been submitted by users via the 'Ask a question' tool. From here, First Five Years experts are able to assign questions to themselves and compile responses to the questions that are then published on the website.

First Five Years website mockup on mobile device