With charity or NFP websites, a big goal is to optimise donations. So optimising donation journeys is often a main objective when considering how users will interact with a website.
There are some tried and tested ways of optimising donation journeys and making sure that users are comfortable with how much they are giving, where their money is going and the ease of use of the donation journey.
Help users decide how much to give by giving them clean indicators where their money is going….but don’t be pushy, users don’t like to feel pressured into donating more than they can afford or willing to give.
Encourage users throughout the donation process by being transparent about their donation amount where their money is going. This can be done with graphics and messages to reinforce that they are doing a good thing.
Minimise the number of clicks by collecting only the information that you need and creating a simple form to collect the information.
Creating trust about your charity and encouraging users to donate in the first place (before they get to the donation journey) is the role of the other digital and offline collateral. It’s more about what motivates people to donate to your charity. User research in this area is important if you want to find out more about what you can do to get people to have trust in your organisation and donate more through your online donation portals.
Zeroseven is experiences in creating engaging websites for charities and not-for-profits, conducting user research or helping with systems that provide a holistic approach to organisation management.
Designing a new donation management platform with Zeroseven allowed us to examine how we had always done things and create a new system which enhanced the best bits and took us even further.
Now it’s even easier to donate through GIVIT. We’re continuing to work together to inspire giving, reduce landfill, and connect great donations with people in need, especially in times of disaster.
What you want to know.
Why is a not-for-profit website different?
Charities and not-for-profits face complex barriers when it comes to building trust, digital fundraising and operating within tight budget restraints.
There are often unique goals to consider when presenting functionality and content. These range from providing awareness for specific campaigns, engagement through volunteering or encouraging donations and fundraising.
What is a suitable CMS for NFPs and NGOs?
A CMS is the foundation of your website and allows site editors to create, manage and edit website pages. But choosing the right CMS can be daunting.
There are 2 types of CMS, proprietary (like Kentico Xperience) or open-source (like Umbraco). Proprietary systems are maintained by the company that makes them and often have more features for customer engagement, such as personalisation, user testing or email marketing, straight out of the box. In turn, open-source systems are often simpler, utilising add-ons and modules to incorporate functionality that you might need (but without the price tag).
How can I optimise donation journeys?
With charity or NFP websites, a big goal is to optimise donations. So optimising donation journeys is often a main objective when considering how users will interact with a website.
There are some tried and tested ways of optimising donation journeys and making sure that users are comfortable with how much they are giving, where their money is going and the ease of use of the donation journey.
What do my users want?
You are not your users, and the best way to determine what your user wants is usually by asking them.
There are various things you can find out about your users, how they perceive a design, what they think of specific functionality or how frustrated they can get when they can’t accomplish a task.
We create websites for NFPs and NGOs.
Explore some of our work at Zeroseven. We’ve helped government clients solve complex problems, streamline their digital presence, and optimise their systems and processes.
