With a site over six years old, Australian Red Cross found a need for a refresh to match their updated strategic vision, business units and overall direction. The objectives included:
- Full UX research
- Improve functionality for both users and editors
- Refresh the look and feel to reflect Red Cross' modern image
- Fully responsive layout for enhanced usability on all devices
- AA accessibility compliance
- Extra freedom in layout construction and styling
The challenge to update the very well established Australian Red Cross website was not a small one. Look and feel, information layout, usability and ease of editing were all major factors when planning the new website. In addition to a large amount of site content, additional functionality such as volunteer search and the creation of specific campaign pages also had to be replicated.
Zeroseven worked closely with Australian Red Cross through an extensive user experience testing phase, developing a user-led information architecture and website layout.
Kentico 10 was chosen as the CMS due to its content creation freedom and numerous powerful marketing and customisation tools. Numerous customisations by Zeroseven have allowed Australian Red Cross extensive freedom to build pages, customise content and use their corporate colour palette to its fullest potential.