Growing for generations
The client.
HQPlantations is a leader in sustainable plantation forest management and is one of Australia's largest pine plantation growers with over 300,000 hectares of plantation and custodial forests under management throughout Queensland. Maintaining social licence is critical to their ongoing success and neighbours, communities, traditional owners, recreation and road users, plantation visitors, environmental groups, industry and research bodies, potential employees, investors, contractors, customers and even the media take a strong interest in their forest management.
The objective.
As part of an exciting strategic elevation of HQP’s digital presence, HQP engaged Zeroseven to build a dynamic and engaging website solution that supports HQP’s stakeholder engagement with timely, relevant, interesting and accurate information, while also promoting industry positioning for Wood, The Ultimate Renewable™.
The website design was the key focus of this project with the objective to showcase a vibrant brand identity with an organic, contemporary feel and intuitive functionality. Through collaboration with multiple stakeholders, the design was defined and executed with vibrant imagery and videos with appealing fonts and styles.
The challenge and solution.
Community information and awareness was also a key element of the design, through the use of standout banners, forest closures, notifications and stories which can easily be found through the simple navigation configured within Umbraco. It was important that the user experience journey was easy, while ensuring key information stood out in an engaging way. This was achieved through segments of highly sought out content consisting of permits, closures, news, careers and job applications.
We love the fresh new look and feel of our website, and the volume of information we got onto it really benefits the wide range of stakeholder we have and the functionality makes it really accessible.
We can quickly update which plantations are closed for safety or activities such as where we are undertaking prescribed burning in real time, which is really valuable information for neighbours and plantation visitors.
Content entry has been customised using widgets, implemented with rich text editors to empower the HQP team to manage and update their own content and minimise developer input. The use of widgets allows for multiple users to create and edit content with the same editing experience, while ensuring content remains consistent across the entire site.
Integrated interactive map content has been customised and set up to pull across information from geospatial platforms used by HQP in order to provide an in depth interactive mapping experience for all users.
The Umbraco platform provided HQP with a customisable CMS solution while maintaining a clean user experience. Zeroseven was able to offer a solution that met all of the project's goals while also being responsive on mobile and desktop platforms.
We’ve always enjoyed great customer service from the friendly Zeroseven account managers assigned to us who have always tried their hardest to interpret our requests.
