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Study QLD Big Future Campaign
Case study

Study QLD Big Future Campaign

Seeing the multiple possibilities of studying in Queensland

Study Queensland Big Future landing page mockup

The client

Study Queensland, a unit of Trade and Investment Queensland - the Queensland Government’s dedicated global business agency, is dedicated to promoting Queensland as a top study destination while also being a preferred partner in education, training, research, and innovation.

The objective

In conjunction with Rumbletown, Zeroseven built the Study Queensland Big Future Campaign Page consisting of various types of animations while also highlighting explanatory videos. This was an international marketing campaign for prospective students and their families to see the potential of studying in Queensland, and to be excited about the possibilities available in Queensland.

Study Queensland Big Future landing page mockup
Study Queensland Big Future animation

The Challenge

The most significant challenge faced was the unified animations across multiple devices. This was overcome by implementing custom code fit for the Kentico CMS.

 

The Solution

The user experience is sleek, with scroll-activated and reveal animations and the animations were brought to life through different images and font effects applied to code. Seamless, scroll-activated animations follow the user as they scroll down the page. The full-length campaign video shows the audience the many reasons to study in Queensland.

The user can scroll across (carousel style) the teaser content for each of the future-shaping industries. The scroll-activated line leads the user’s attention down to text about Queensland’s future-shaping industries. When the user clicks learn more, they are taken to a new page with more detail about the specific industry they are interested in.

The outcome

In the first month of activity, the campaign landing page was viewed by more than 14,000 new users, clearly demonstrating to the audience why students should choose to study in Queensland. Over the campaigns lifetime of 6 months an incredible total of 28,000 views have been achieved.