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Case study


Case study:Integration with Brisbane's vital toll road

AirportlinkM7 is Brisbane's exciting new 6.7 km toll road, connecting the CBD to Brisbane Airport, the Trade Coast and the rapidly growing northern suburbs.

The Brief

A new toll road opened in Brisbane in 2012 and Zeroseven was given the task of bringing information about this online as well as making the act of paying a toll easy to use. It was important that the website was very usable, clean and clear, but with a bit of zing to make it stand out from the crowd.

The Solution

The site contains a range of unique interactive features to familiarise the user with the road and the tolls. These tools include toll calculators and a route planner integrated with Google Maps with interchange animation maps and drive through simulator videos.

A big part of the project was the redevelopment of the front end of the tolling portal, to make it easier for customers to pay a toll and manage their accounts and passes online. This involved careful user journey planning based on the specific features of the tolling system.

  • Brand development
  • Route Planner interactive map
  • User experience design and information architecture
  • Pull-out interchange maps
  • User interface development of tolling portal and integration with the backend tolling system
  • Digital newsletters
  • Content Management System (CMS)