Corporate websites are often focused on generating sales or leads. Not-for-profit websites need to balance multiple objectives, including awareness, fundraising, advocacy, service delivery, volunteer recruitment and stakeholder engagement.
Building trust is essential
Supporters want to understand:
- The organisation's mission
- How funds are used
- The impact being achieved
- Who is behind the organisation
Websites should clearly communicate outcomes, transparency and credibility.
Supporting multiple audiences
Many not-for-profits need to serve:
- Donors
- Volunteers
- Members
- Beneficiaries
- Corporate partners
- Government stakeholders
The website must help each audience quickly find relevant information and actions.
Digital fundraising considerations
Not-for-profit websites often require:
- Donation forms
- Recurring giving options
- Fundraising campaign pages
- Event registrations
- Impact reporting
These features require a different approach to user experience and content design than a typical corporate website.