The decision should begin with understanding what is holding the current platform back. Problems such as confusing navigation, inconsistent content, accessibility issues or inefficient publishing may be addressed without replacing the entire platform.
When improvement may be enough
Improving the existing platform may be the right approach when:
- The underlying technology remains supported and secure
- Core functionality still meets organisational needs
- The content structure is largely effective
- The platform can accommodate the required integrations
- Most problems relate to usability, accessibility or content management
Targeted improvements can preserve existing investment, reduce disruption and allow changes to be delivered progressively.
When a rebuild may be necessary
A rebuild may be more appropriate when:
- The CMS or technology is no longer supported
- The platform has substantial technical debt
- Routine changes are costly or risky
- Important user journeys cannot be improved within the existing structure
- The organisation’s services, audiences or operating model have changed significantly
- The platform cannot support future integrations or digital services
Making the decision
Zeroseven assesses the condition of the platform alongside user needs, editorial processes, technical constraints and future plans. The objective is to recommend the level of change the organisation actually needs, rather than assume every problem requires a completely new website.