Digital strategy & specifications

Before any design or development is done it's important to get your digital strategy in place. Your digital strategy is your guide to how you will achieve your goals and targets in the online space and can include how to proceed with the functional, data-related and marketing online assets to maximise business results.

We can help you define what you want to achieve and importantly how you will achieve it.

Web Strategy

If you require a web strategy we will take you through a number of steps to ensure that the best strategic plan for your online project is created.

When developing your online project we will also take into account your current processes, systems and plans. It is very important to create this strategy around your current operations and as such we will ensure that all components integrate with your business, marketing and communication.

Working with Large Organisations

Zeroseven understands a digital initiative within any organisation can have many stakeholders and appear intimidating. Luckily, our team has a variety of tools to remove any obstacles to progress including:

Stakeholder meetings and workshops
Sales conversions and user journey maps
Online design previews to share with decision makers
Board presentations
Goals and objective recognition
Weekly project management meetings and updates

Our goal is to make the project as easy and straight forward for our clients so they can go back to doing what they do best, which is running their organisation.

map of 'The big picture'

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Plans
& specifications

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Consulting
for business & IT

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Online communication strategy

Technical Specifications

The most beneficial phase of any project is the planning and information architecture as this forms the framework for a project. The key deliverable of the Zeroseven planning phase is the technical specification document which outlines for the client:

The proposed website structure
Technology required
3rd party integrations
Site management and CMS platform
Sitemap and wireframes
Hosting and security recommendations

This stage may take many forms from stakeholder workshops with entire companies to one-on-one meetings with a solution architect. Regardless of the form, it is an critical step for all clients to uncover the requirements of their project and begin the process with clarity as to the objectives.

Digital strategy process graphic

Social Media

Social media is currently the communication of choice for many consumers. Therefore it is important to involve this in your marketing strategy.

By integrating social media into your website and developing functionality for social media campaigns you can ensure you catch these consumers. Some of the more popular social media spaces include Facebook, Twitter, Pinterest and YouTube.

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Website Reviews

At Zeroseven we can review your current website and provide recommendations in a number of areas including:

Accessibility
Security
Usability
Design
Strategy
Social Media

We can also analyse existing site statistics to determine the most commonly accessed pages as well as content visibility and user journeys.

Big Data & Analytics

Big data refers to the tools, processes and procedures that allow organisations to understand their user's needs and cater to them. Google analytics is a powerful free tool, but it is only the tip of the ice berg in terms of data available to them. It is no longer wise to assume if you build it they will come in terms of online development.

Clients must be aware of their site analytics and be collecting data on their applications to remain competitive. Zeroseven's team can recommend appropriate data collecting tools and help our clients understand their data to drive new digital initiatives.