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Study Queensland
Case study

Study Queensland

Case study:Study, live and work in Queensland

The brief

Study Queensland is a joint initiative between the Queensland Government and Trade & Investment Queensland. As a peak economic body, the site is aimed at attracting international students to study in Queensland. The previous site design was dated, had a poor mobile/tablet experience and lacked the visual impact to wow international students. Also, the previous CMS was cumbersome for the Study Queensland team to manage and keep their content up to date in.

The solution

Zeroseven worked with Study Queensland to come up with a proven and researched Information Architecture. Once the user journeys were established, a bold design language was chosen to capture the imagination of international students. Bright colors were crucial for Queensland as a state to stand out and reflect the unique opportunities available. The site minimises administration time by pulling in social media feeds, leveraging Facebook content and visually using infographics to communicate key messages and encourage interaction with the community.

The Kentico CMS was a perfect choice to house the Study Queensland course finder, blog, and video content. In the future, Study Queensland will be leveraging Kentico's marketing functionality to launch A/B tests, personalisation and to automate day-to-day marketing activities. The site also has a custom institution portal for educational suppliers to keep their details and information current.

  • Custom Portal
  • Australian Tourism Data Warehouse Integration
  • Instagram Integration
  • Seek Job Search Integration

The technology