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Mater Cars For Cancer lottery
Case study

Mater Cars For Cancer lottery

The brief

The Mater Cars for Cancer lottery is a lottery which raises funds for critical cancer research conducted at Mater Research. There are six lotteries throughout the year and the main prizes are roaring high performance vehicles.

The Mater Cars for Cancer lottery is a well loved lottery amongst  car enthusiasts, providing vital funds for cancer research through Mater Research. The lottery had an existing site which worked well but needed a little bit of love in terms of modernising some functionality.

The main objectives of the website redesign were:

  • Align the offline and online user experience
  • Create a responsive website enabling purchase of tickets on mobile devices
  • Increase the visual impact of the prizes
  • Create easy to understand ticket options
  • Enable easy editing of ticket and prize configurations

The solution

Zeroseven worked with the Mater Lotteries team to provide a design that showcases the amazing prizes on offer, profiling them through video and image galleries, walkthroughs and multiple prize options.

The ticket purchase journey has been made simpler with big, clear calls to action throughout site pages and in the header. Customers can see a range of ticket options, with the ability to easily upgrade to VIP subscriptions. Tickets can also be automatically optimised to get the best value in terms of bonus prizes and a cross-sell is available at the end of the journey to profile other Mater Lotteries.

Complex ticket, bonus prize, donation and purchase journey options can be easily configured through the Kentico CMS to offer a tailored experience to the user. Real time reporting is also available to track ticket sales through the lottery life cycle.

The site is optimised for mobile and tablet viewing so tickets can be purchased on any mobile device, increasing purchase options for the customer.

  • ‚ÄčeCommerce
  • Ticket sales and configuration
  • Ticket cross sell
  • Responsive design
  • Page monitoring and reporting
  • Kentico CMS

The technology