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Deaf Lottery
Case study

Deaf Lottery

Case Study:Fundraising lottery to support vital services

Raising funds to support vital services provided to the Deaf and hearing impaired community

The Brief

The purpose of this project was to enhance brand recognition and create a positive user experience for customers visiting the Deaf Lottery website. Some basic objectives for the new website included:

  • An increase online ticket sales
  • Reduce website bounce rate
  • Reduce the number of incoming phone calls to Deaf Lottery Call Centre staff
  • Create a user-friendly experience for customers
  • Responsive design to view on mobile and tablets

The Solution

Zeroseven worked closely with Deaf Lottery Australia to deliver a clean and modern professional design that enhances brand recognition for customers. An intuitive menu navigation created a positive user experience by allowing customers to find information without having to click through too many pages or to call the Call Centre staff for assistance.

The website was optimised for mobile and tablet viewing encouraging customer to view and buy tickets anywhere, anytime.

The Deaf Lottery website is integrated with a user-friendly CMS, Kentico. This allowed staff to conduct A/B testing to market content and material based on visitor behaviour and movements. 

  • eCommerce
  • Responsive design
  • Ticketing configuration
  • Page monitoring and reportin
  • Search functionality
  • Automated email response
  • Integration with Westpac Payment Gateway (QuickStream)
  • PCI DSS compliant payment transfers