The superannuation fund for community, sporting, services and recreational clubs and associated industries.
The need for a redesign of the public facing Club Super website was identified as part of a new strategic vision for the brand. The Club Super website contains key information for members and employers in Sporting and Recreational clubs. The primary focus of the redesign was to provide an enhanced user experience for their users to join, login and sign up for member sessions quickly and with ease.
The objectives for the new website included:
Zeroseven worked closely with Club Super to develop a comprehensive rebuild of the website. Ensuring that the finished design would provide an enjoyable and valuable experience for the user, Zeroseven focused on the user experience, engaging in workshops and user research practices such as tree testing and user journeys.
Due to the legacy design being over 8 years old, there were a number of features that weren't adhering to modern best practice. The design was revolutionised with features such as an intuitive modern dropdown navigation, a clean, fully responsive layout, and engaging site-wide calls to action that provide a much improved user experience.
Sitecore was chosen as the CMS due to the vast range of tools available to enhance the user experience for Club Super members. Sitecore provides a very robust and scalable solution, perfect for the requirements of the Club Super website.
Mater Chicks in Pink is a fundraising initiative of Mater Foundation that provides support to women battling breast cancer.