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Mickey Thompson Tires
Case study

Mickey Thompson Tires

Case study:A responsive website for a legendary brand

The Brief

Mickey Thompson Performance Tires designs, develops and distributes specialty tyres for the street, strip, track, and off-road. Since its founding in 1963, the company has championed many firsts in the tyre industry, focusing on designing and producing innovative tread patterns and compounds.

To refresh the Mickey Thompson Tires website based on the recently developed Cooper Tires website including simplifying navigation and improving search functionality. Also enhancing the administration facility, giving customers the ability to request an instant quote.

The Solution

Zeroseven implemented a content managed website using the Umbraco CMS combined with an integration to the ETD Administration engine which is responsive across mobile and tablet. This provided a competitive mechanism to sell tyre products to consumers for multiple brands. Using the search and filter by vehicle functions, users can find the perfect tyre for their specific car make and model.  Upon completion, customers are now able to visit the Mickey Thompson website and gain a solid understanding of the product offering along with having the ability to request an instant quote.