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case study

Mater Chicks in Pink

case study

Mater Chicks in Pink

A fundraising initiative of Mater Foundation that provides support to women battling breast cancer.

The brief

The main objectives of the website redesign were:

  • Create a responsive website that enabled navigation on mobile devices
  • Increase the visibility and traffic to links to support programs and services for women with breast cancer
  • Provide information about the range of Mater Chicks in Pink fundraising events
  • Provide a solid platform for the Mater Chicks in Pink lottery
  • Enable easy editing of ticketing and prize configurations

The solution

Zeroseven worked with the Mater Chicks in Pink web team to provide a seamless platform whereby users can get involved in Mater Chinks in Pinks community events, as well as offer them the opportunity to join their gold bullion lottery program or learn more about the services they provide women battling breast cancer. The user experience has been well thought-out, simplifying navigation through the different areas of the website, with a clear user journey. The recognisable branding of Mater Chicks in Pink has been carried throughout each page, and strong calls to action highlight the key areas where users can support the important work of Mater Chicks in Pink. The site is responsive on mobile and tablet devices, allowing users to interact with the website without any limitations. 

The technology

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