Skip to main content
  • Interactive Media Award 2015 - Best in Class
Case study banner banner-image banner-image
Dynamic Wheel Co.
Case study

Dynamic Wheel Co.

A dynamic website for a dynamic wheel company

The Brief

The Dynamic Wheel Co. story started in 1989, when Chris Hummer as a qualified diesel technician started his own automotive repair business which grew over time. After exposing a gap in the range of 4WD wheels available in the market, the team at Dynamic Wheel Co. have now helped identify and design features in their wheels that make them more suitable for Australian conditions. With years of expertise and knowledge in the 4x4 and automotive industry, Dynamic Wheels now offers the very best wheels available in Australia.

The brief was to design and develop the Dynamic Wheel Co. website to achieve:

  • A more responsive solution that promotes and sells wheels distributed by Dynamic Wheel Co.
  • Simplified navigation
  • Improved search functionality
  • Highlight the variety of brands and products available.

The Solution

The improved Dynamic Wheel Co. website involved implementing a content managed website using the Umbraco CMS combined with an integration of the Vehicle Logic API and the central ETD administration. The website showcases a range of brands offered by the company as well as links to their various brand sites. Users can now navigate effortlessly through the product database, filtering by vehicle make and model to evaluate options for all wheel types and brands available. The added convenience of retrieving a quote from the website gives users the ability to be proactive in purchasing or making a decision. Interactive elements are also featured, including the option for live chat with an available staff member from Dynamic Wheel Co.


  • Umbraco (CMS)
  • Simplified navigation
  • Search Functionality
  • Responsive design
  • Product inventory management