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case study


case study


Suppliers of a range of livestock identification products, animal husbandry equipment and veterinary instruments to primary producers.

The brief

Drovers is a reliable company with more than 30 years experience in manufacturing livestock tags. Drovers originated in Dungog, New South Wales in 1986 and since then have moved to Brisbane, Australia. Drovers' main business initially was as a major supplier of mandated tail tags to Cattle Producers and has since grown to include a wide range of livestock identification products.

Drovers identified a need to build a new web application through which their sales agents can place oders for their livestock management products, and monitor the status of those orders. The following requirements were outlined: 

  • Application accessible via the web.
  • Low maintenance publicly accessible website.
  • Secure login area for agents.
  • Preview of all management tags for the agents.
  • Integrated with print and distribution services.
  • Self service administration to configure product line.

The solution

Zeroseven worked with the Drovers team to develop a custom ASP.NET web application accessible via the internet which is both a publicly accessible website and order management system. The user experience has been simplified with clean design and straight forward navigation, to cater to the end user. A secure login portal for agents is integrated in order to place orders for primary producer management tags.
The website facilitates the ordering and shipping process which integrates a dynamic marking system to display the final tag mark-up to the agent. The Drovers team can self manage the agent administration and product configurations with ease using the bespoke management solution.

  • Online ordering
  • Agent portal
  • On screen preview 
  • Product managment
  • Dynamic marking
  • Order managment
  • Sales dashboard
  • Shipping calculations

The technology

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