The Deaf Lottery Australia is a fundraising Lottery program that helps to support vital services provided to the Deaf and hearing impaired community.
The purpose of this project was to enhance brand recognition and create a positive user experience for customers visiting the Deaf Lottery website. Some basic objectives for the new website included:
Zeroseven worked closely with Deaf Lottery Australia to deliver a clean and modern professional design that enhances brand recognition for customers. An intuitive menu navigation created a positive user experience by allowing customers to find information without having to click through too many pages or to call the Call Centre staff for assistance.
The website was optimised for mobile and tablet viewing encouraging customer to view and buy tickets anywhere, anytime.
The Deaf Lottery website is integrated with a user-friendly CMS, Kentico. This allowed staff to conduct A/B testing to market content and material based on visitor behaviour and movements.
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