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case study

Battery World

case study

Battery World

Australia's largest and most comprehensive battery retailer

Battery World now has 82 stores, offers over 8,000 batteries and accessories and remains the most convenient place for consumers to obtain all their battery needs.

The Brief

Battery World identified the need to update their website and provide an engaging visitor experience. Through redeveloping the site, Battery World wanted to find innovative ways to drive more traffic online, increase in-store sales and reposition themselves as experts in the battery market.

The Solution

The new Battery World website provides a professional, dynamic, user-centred design that strongly reflects Battery World’s brand and strategy. Building the website using Kentico has provided a multi-functional and affordable web content management platform and marketing tool for the new site. Battery World can take advantage of a more cost effective marketing strategy, while providing an enhanced user experience for potential and existing customers. 

Browsing through the site, users are now directed to preferred store locations and appropriate contact details with a strong call to action built into the site structure. Customers who access the website can now seek expert advice and guidance at their local store quickly and conveniently.

The Technology

  • Kentico (CMS)
  • Simplified navigation
  • Search Functionality
  • Location finder
  • Responsive design
  • Product inventory management

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