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Cupcakes and Content raises $1,900 at Zeroseven HQ

It was all cupcakes, content and puppy cuddles at Zeroseven HQ on Tuesday 20th August 2019. True to our animal-loving roots, Zeroseven continued its tradition of raising funds for RSCPA Cupcake Day but this year the real icing on the cake was a free Content Planning session to whip content into shape for FY20.

We had clients and guests join us from Mater Group, Jayco, Weepa, Exclusive Tyre Distributors, Dynamic Wheel Co, and a special appearance from the RSPCA Qld’s social media team too. Everyone turned up early for coffee, a cuddle with Pablo and a breakfast snack before we delved into the land of content planning.

Social Media and Content Specialist Alicia Marr led the charge on content planning with a presentation and content planning placemats for everyone to scribble on. Key takeaways included: Defining the purpose and objectives upfront and making sure you have management or C-level buy-in, and ensuring you’re across measurement metrics and reporting, even if that’s something you’re outsourcing. It doesn’t hurt to cross-check information for accuracy!

After the thought-provoking presentation and a solid discussion on content, it was time to grab some delicious cupcakes! From rainbow to gluten-free, vegan and even some Pupcakes (designed for Pablo and friends) there were cakes galore and the donations flowed in.

Thank you to everyone who attended and made donations to the RSPCA Cupcake Day fund. We’re excited to say we exceeded our goals and reached a whopping $1,937 worth of donations.

It's not too late to donate, head over to our fundraising page and help us help support the RSPCA!