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Australian Red Cross Website Launch

BRISBANE, Queensland, 24.10.2017 - Australian Red Cross has launched a new website built by digital development house Zeroseven on the Kentico content management system.

"User experience was the catalyst for change when Zeroseven proposed building a new Kentico website for Australian Red Cross" Margaret Lipinska, Director of Design & User Experience at Zeroseven, explains. 

"We used existing site statistics to uncover valuable insights into user behaviour and what was working on the site already. Coupled with that, a series of usability studies were conducted to determine how users thought about the content on the site. This research and analysis resulted in the final information architecture and appearance of the site navigation."

 In addition to the user experience, Paul Gibson, solution architect at Zeroseven, completed requirements gathering through workshops and stakeholder engagement across many business units. The outcome is a secure website and an engaging and responsive design to appeal to a vast online audience. Kentico provides the technology for Australian Red Cross staff to edit, optimise and update content using its content management platform.  

Kentico was chosen because it was a proven platform for other Red Cross Societies, and offered cost-effective yet robust enterprise functionality and flexibility to grow with the Australian Red Cross digital strategy in the coming years.

 "We wanted to deliver Australian Red Cross something special and modern for such an innovative community organisation. We look forward to seeing the long-term results of the solution and how it evolves to meet their needs in the future," remarked Zeroseven project coordinator Damian Joy when asked about the long-term objectives for the project.

About Australian Red Cross

The global Red Cross Red Crescent Movement provides humanitarian assistance to tens of millions of people around the world each year.  Australian Red Cross supports local communities here in Australia and further afield.


About Zeroseven

Zeroseven is a digital development house in the heart of Brisbane and works in partnership with their clients on long term digital solutions that use best practice in design, development and usability. Every business is unique, and Zeroseven strives to match each business with the right solution to maximise their return on their investment. Zeroseven is a proud Kentico Gold partner and a leader in digital development for the not for profit sector.


About Kentico

Kentico brings smart integrated digital marketing to businesses of all sizes with a comprehensive suite of solutions. With Kentico’s Web Content Management, Online Marketing, E-commerce, Online Communities, and Intranet & Collaboration solutions, clients can deliver superior cross-channel customer experiences across all devices. Based on the Microsoft .NET platform, Kentico comes with 450 web parts and fully documented API and is available on-premise or in the cloud. Flexible, robust and scalable, Kentico delivers right-first-time technology, out-of-the-box speed, and affordable sophistication to help customers meet their goals faster and more profitably.


About Kentico Software

Founded in 2004, Kentico is headquartered in the Czech Republic with offices in the US, UK, and Australia. A Microsoft Gold Certified Partner with 1,100 digital agency partners, Kentico powers more than 18,000 websites in 90 countries. Customers include Bacardi; Great British Chefs; Gibson; Mazda; Mighty River Power; Run and become; Sony; Vodafone.