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Cars For Cancer Website Launch

BRISBANE, Queensland, 26.09.2016 — Zeroseven today announced it has entered a partnership with Kentico Software (, the Web Content and Customer Experience Management provider to build the Mater lottery website, Cars for Cancer. 

Zeroseven is a digital development house in the heart of Brisbane with a strong team of Strategists, Information Architects, User Interface and Application Developers, Digital Designers and User Experience Specialists who make the web work for their clients. Zeroseven chooses Kentico as the platform for their clients’ websites for its user-friendliness and advanced functionality.  

The Mater Cars for Cancer Lottery is a lottery which raises funds for critical cancer research conducted at Mater Research. There are six lotteries throughout the year, and the main prizes are roaring, high-performance vehicles. The Mater Cars for Cancer Lottery is a well-loved lottery amongst car enthusiasts, providing vital funds for cancer research through Mater Research. The lottery had an existing site which worked well but needed a little bit of love regarding modernizing some functionality.

Zeroseven worked with the Mater Lotteries team to provide a design that showcases the amazing prizes on offer, profiling them through video and image galleries, walkthroughs and multiple prize options. The ticket purchase journey has been made simpler with big, clear calls to action throughout site pages and in the header. Customers can see a range of ticket options, with the ability to easily upgrade to VIP subscriptions. Tickets can also be automatically optimized to get the best value in terms of bonus prizes and a cross-sell available at the end of the journey to profile other Mater Lotteries.

Complex ticket, bonus prize, donation and purchase journey options can be easily configured through the Kentico CMS to offer a tailored experience to the user. Real-time reporting is also available to track ticket sales through the lottery life cycle. The site is optimised for mobile and tablet viewing so tickets can be purchased on any mobile device, increasing purchase options for the customer.


About Zeroseven

Zeroseven is a digital development house in the heart of Brisbane and works in partnership with their clients on long term digital solutions that use best practice in design, development and usability. Every business is unique, and Zeroseven strives to match each business with the right solution to maximise their return on their investment. In addition to the Mater Cars for Cancer project, Zeroseven has achieved impressive results with custom eCommerce solutions in the business-to-business, retail, subscription and toll road billing industries.


About Kentico

Kentico brings smart integrated digital marketing to businesses of all sizes with a comprehensive suite of solutions. With Kentico’s Web Content Management, Online Marketing, E-commerce, Online Communities, and Intranet & Collaboration solutions, clients can deliver superior cross-channel customer experiences across all devices. Based on the Microsoft .NET platform, Kentico comes with 450 web parts and fully documented API and is available on-premise or in the cloud. Flexible, robust and scalable, Kentico delivers right-first-time technology, out-of-the-box speed, and affordable sophistication to help customers meet their goals faster and more profitably.

About Kentico Software

Founded in 2004, Kentico is headquartered in the Czech Republic with offices in the US, UK, and Australia. A Microsoft Gold Certified Partner with 1,100 digital agency partners, Kentico powers more than 18,000 websites in 90 countries. Customers include Bacardi; Great British Chefs; Gibson; Mazda; Mighty River Power; Run and become; Sony; Vodafone.