Apart from marketing automation, I really like the personalisation features Kentico offers. Personalisation seems to impress my clients the most out of all the features.
The best way to keep your visitor interested and engaged is to keep the content relevant. This tool gives our clients the ability to personalise their website content to target their users based on their browsing behaviour, demographics and interactions with their site.
Where would you point a client who is struggling with the online marketing capabilities to get help?
The great thing about Kentico is it’s out of the box features. One tool that I find simple to use and really helpful is the A/B test feature.
Creating two different variants of one page and letting Kentico measure your conversion results will save a whole lot of time and research.