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11 December 2015

Battery World Site Launch

BRISBANE, QUEENSLAND, 10.12.15- Zeroseven launched the new Battery World website, providing an engaging visitor experience.

Battery World is Australia’s largest and most comprehensive Australian retail franchise. With 82 stores and offering over 8,000 batteries and accessories, Battery World remains the most convenient place for consumers to obtain all their battery needs. Battery World identified to Zeroseven the need to update their website and provide an engaging visitor experience. Through redeveloping the site, Zeroseven was able to find innovative ways to drive more traffic online, increase in-store sales and reposition Battery World as experts in the battery market.

The new Battery World website provides a professional, dynamic, user-centred design that strongly reflects Battery World’s brand and strategy. Building the website using the Kentico has provided a multi-functional and affordable web content management platform and marketing tool for the new site. Our UI Development Manager, Haydon Gunn explained,  "We have added a Store Locator allowing users of the site to find their closest or most convenient stores using GPS. Each store has its own individual page, which allows the client to customise the content to be unique for that store. This tool is something that is useful, simple and functional, yet dramatically enhances the user experience." 

Battery World can take advantage of a more cost-effective marketing strategy while providing an enhanced user experience for potential and existing customers. Browsing through the site, users are now directed to preferred store locations and appropriate contact details with a strong call to action built into the site structure. Customers who access the website can now seek expert advice and guidance at their local store quickly and conveniently.

 

ABOUT ZEROSEVEN

Zeroseven is a digital development house in the heart of Brisbane and works in partnership with their clients on long term digital solutions that use best practice in design, development and usability. Every business is unique, and Zeroseven strives to match each business with the right solution to maximise their return on investment. In addition to the Battery World project, Zeroseven has achieved impressive results with custom eCommerce solutions in the business-to-business, retail, subscription and toll road billing industries.

 

ABOUT KENTICO

Kentico brings smart integrated digital marketing to businesses of all sizes with a comprehensive suite of solutions. With Kentico's Web Content Management, Online Marketing, E-commerce, Online Communities, and Intranet & Collaboration solutions, clients can deliver superior cross-channel customer experiences across all devices. Based on the Microsoft .NET platform, Kentico comes with 450 web parts and fully documented API and is available on-premise or in the cloud. Flexible, robust and scalable, Kentico delivers right-first-time technology, out-of-the-box speed, and affordable sophistication to help customers meet their goals faster and more profitably.

 


Shelyce
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Shelyce

Project Coordinator
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