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30 April 2015

Racing Queensland Site Launch

Racing Queensland launched their industry website on Monday 20th April 2015.

The Racing Queensland site is dedicated to providing consumers and stakeholders with comprehensive racing information including event calendars, race replay videos, industry news and the ability to plan events. This new website serves as a thorough initial guide to the racing industry and the services provided throughout the Queensland area.The site was integrated with the Kentico CMS, which is a full-featured, easy to use, web content management system that allows Racing Queensland to achieve many key business objectives.

Our Director of Design and User Experience, Margaret Lipinska emphasised, "The Racing Queensland website project has been a revolution for the industry, revamping what was a dated look and content delivery to a vibrant, energetic solution which truly captures the vitality and excitement of racing in Queensland. With revitalised content and fantastic new features, the result has been a site the industry can be extra proud of."

Racing Queensland wanted to understand the link between activity and opportunity and desired quantitative proof of the effectiveness of their strategy programs. The Kentico Enterprise Marketing Solution (EMS) extends the content management foundation with sophisticated analytics, reporting and integrated campaign management. The result is a solution that empowers Racing Queensland to deliver real-time, customer focused marketing programs that measure the results in a central location.

The website features a responsive layout for a range of device sizes. The responsive design allows the content to adapt to give the best user experience. Our UI Development Manager, Haydon Gunn added, "The Racing Queensland website has set the benchmark high for the Industry. With the flexibility to control structure and layout, Racing Queensland can create dynamic and engaging content to cater for their diverse audience. It is a website that will take users on a journey."

The Racing Queensland website is visually striking and dynamic with powerful images and up-to-date videos, which now reflects the excitement, quality and the premium product that is racing.

 

About Zeroseven

Zeroseven creates tailored web solutions serving a wide variety of tasks, from customer facing e-Commerce websites to business management applications that improve company's effectiveness in today's integrated and always-connected world.

With over twelve years' experience and many industry certifications, Zeroseven are experts in planning, developing and designing a wide range of mobile and web applications that enhance business operations.

Zeroseven seamlessly guided Racing Queensland through the process of implementing a new customer facing website that has enabled digital brand promotions to consumers as well as improved information delivery to industry stakeholders.



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