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Cooper Tires wins IMA Award


The award

Zeroseven recently designed and developed the new Cooper Tires website,

Zeroseven is pleased to announce that the Cooper Tires website has been awarded Best in Class in the 'eCommerce' category at the Interactive Media Awards (IMA) for 2014.

The Best in Class award is the highest honour bestowed by the IMA. It represents the very best in planning, execution and overall professionalism. In order to win this award level, the website had to pass successfully through a comprehensive judging process, achieving very high marks in each of judging criteria.


The winning site

While respecting the established branding, Zeroseven and Cooper Tires worked collaboratively to build a website that was intuitive and engaging, allowing fans to interact and build a relationship with the brand. Providing the right information on the site helps a potential customer to see the value in Cooper Tires' product, and in turn, drives conversions and supports the premium brands positioning.

The new site was an opportunity to build an eCommerce platform for Cooper Tires, allowing the customer to purchase tyres and book tyre fittings through the website in real time. The move to eCommerce is very progressive in the tyre and automotive industry, allowing Cooper Tires to have a first mover advantage.

Since the launch, the site has received over 50 online orders. Cooper Tires has also seen an increase in visitors and session times. There has also been an increase in viewership on mobile and tablet devices in particular.

The IMA Award is recognition that the Cooper Tires website is a leading example of industry best practice and innovation.

Marketing Manager at Exclusive Tyre Distributors, Andrew Collings said, "It was great to hear that we had received the Award. It's always a good feeling to be recognised for a project when so much work has gone into it. We feel that it's a modern looking website that is easy to use. It has integrated a lot of functionalities and in our industry this is cutting edge, so it's great to be recognised for that.

Zeroseven's Business Development Manager, Elizabeth Gibbons said "Zeroseven was privileged to work with the Cooper Tire's marketing team to develop a website that would appeal to legacy clients and attract new fans. We are extremely proud of this Award and the Cooper Tires website. The team at Exclusive Tyers Distributors have worked very hard to bring this website together."

Congratulations to everyone involved in bringing this project to life.

Click here to see the stand-out features of the award winning Cooper Tires website.