Skip to main content

The internet in 2013 - Are you mobile ready?

By Paul 5-10 minute read

At Zeroseven, we are fortunate enough to be immersed in the eclectic mix of technologies, tools, trends and innovations that rise and circulate through the Internet.  There's obviously a lot going on and it's fascinating to observe and learn through the organic interactions with our friends, colleagues and the vast array of online resources to name just a few.  While some things pop-up for their 15 minutes of fame, others have a more pronounced impact and a recent report from Mary Meeker provides an annual snapshot of what's happening online. 

The full KPCB Internet Trends 2013 100+ slides can be found on Slideshare.  For those with a keen interest in stats and charts, there's plenty for you, but if you're pushed for time and rather just get a quick overview, then you'll find some of the highlights to the side.


1. Mobile usage is growing fast

As we can see from the chart above, traffic generated from mobile devices currently represents about 15% of all Internet traffic.  Five years ago, mobile usage was less than 1% and by this time next year it looks like it'll be over 20%.


2. We are attached to our mobile phones

In Australia we have one of the highest rates of smartphone penetration in the world and when you see data that indicates we reach for phones  approximately 150 times per day, it definitely reinforces the sentiment that we are more connected than ever.


3. Digital content creation and sharing is exploding

Following on from our mobile phone attachment, social media and content sharing has become a major part of our online interactions with over ½ billion photos uploaded to Flickr, Snapchat, Instagram & Facebook every day and 100 hours of video uploaded to YouTube every minute.


4. Gadgets & Wearables

With the introduction of new gadgets like Google Glass, hype about an Apple iWatch, the emergence of sensor-enabled/environmental-aware devices, through to wearable fitness accessories and barcode scanning on our mobiles - the technology filtering its way down into our everyday lives is shaping up to be a boon for the fashion industry while providing a range of new and exciting opportunities for both business and individuals to interact with the world around us in ways that are only limited by our imagination.



As mobile devices continue to become more and more ubiquitous in our everyday life, planning a strategy around how your organisation will engage in this space is becoming more important than ever.  Techniques such as implementing your website with a responsive design will enable you content to be seamlessly delivered on the range of desktop, tablet & mobile devices, while other scenarios may warrant a more custom approach such as the creation of a dedicated mobile site or app.  Whatever the case may be for you, it's clear that the mobile juggernaut has a lot of momentum and it's time to make sure you're on board.