You may have heard this term bandied around in a way that it is
a 'must do' action for any organisation but what exactly does web
WHAT IS WEB STRATEGY?
In the most obvious sense, a web strategy is the definition of
your online presence or how your organisation or project will be
portrayed online, but it is really much more than that. Web
strategy is a holistic view of how a digital project will fit
within the operation of an organisation and how the company values
will be reflected through that project.
PLANNING & SPECIFICATIONS
Strategy is about thinking, planning and then some more
planning. There are often many elements that form the pieces of the
puzzle. Planning shouldn't be a chore, just because you want to get
to the visuals, it is part of the process of getting it right the
At the start of any project, we go through a planning phase.
Generally the Client Consultant, Technical Solutions Architect and
User Experience Designer would be involved at this stage of the
process. Sometimes this is a simple process and sometimes it
results in a 200+ page specification document which outlines all
functionality and contains working prototypes.
Think of this as a blueprint for your site. You wouldn't build a
house without a blueprint and you shouldn't undertake a digital
project without one either!
CONSULTING, BUSINESS & IT
If it is more than just a technical specification you're after,
you can engage one of our specialists on a consultancy basis to
look at varying other aspects of your organisation. This can
include identifying competitors online, looking at new and
innovative ways of doing things, making processes smoother,
implementing systems to improve productivity, analysing statistics,
thinking about how a website could be made more user friendly or
improve conversions with visuals.
You can engage our Technical or Design & User Experience
Director to work with you via a series of face to face meetings or
going into your organisation and seeing how things can be improved.
We have successfully worked with small and large organisations like
this and it not only improves organisational efficiency but gets
you thinking about new ideas and solutions that you may not have
thought of before.
EMAIL MARKETING &
This is such an important part of your communication strategy it
deserves a mention all on its own. It is important to communicate
regularly with your customers. We have statistics about when best
to send emails to have the highest open rates and click through
rates for different industries as well as how many links to
Email marketing is a beautiful marketing tool because the opens
and click throughs can all be tracked and analysed. There are also
proven statistics that when an email campaign is sent out, traffic
to a website increases, and if it's an online store, purchases
Email marketing doesn't have to be time consuming, but it does
have to insightful and useful to the user and it's a great way of
getting your brand in front of your target audience.