Design is not just about the visual, it is about finding a
solution to a problem and it encompasses usability, information
architecture, accessibility and cross device compatibility.
It is about thinking who the user is and how they will be using
a website. It is about making sure the information they are
presented with is easy to understand and in a logical order.
Our designers are experts in digital design, from creative and
strategic thinking to illustration or animations, each member of
the team has their own superpower.
USER CENTRED DESIGN
Zeroseven designers are dedicated web and interactive
specialists. While print and web design might seem similar at face
value, significant differences exist between the way people scan
and digest print material compared to a website. These are taken
into account by our designers when designing your website.
Web design is a true skill that not only requires artistic
talent; it requires experience and understanding of usability,
accessibility, content, design principles and optimisation. In
addition, knowledge of information architecture, technical
platforms and Content Management Systems (CMS) are also required to
create an effective and user-friendly experience.
A big part of designing for human interaction (i.e. real people)
is ensuring that a site is easy to use and leads the user to where
you want them to go. Zeroseven designers understand that people are
creatures of habit, sharing common behaviours and responses and
apply strong usability principles to website design.
Responsive design and development is a way of building a website
so that it adapts to any screen size on any device. This means that
building for specific set widths is no longer needed as the layout
and information reflows to fit the device.
If the budgets allows, a responsive design is recommended for
every project as it is a way of 'future proofing' your website.
In the design of a responsive website viewing levels are
catered for a variety of devices, however content needs to be
considered at the outset. By adjusting the content that
is displayed on each device, the user is getting a better
experience and we are truly embracing the capabilities of the
To find out more about Responsive Design, read the blog