Zeroseven creates mobile web sites and mobile web-applications
that are cross-platform and feature rich.
THE FACTS ABOUT SMARTPHONE
USAGE
At the start of 2012 the number of smartphone owners in
Australia passed the 11 million mark and that number is growing
rapidly. Smartphones are being used for a wide range of tasks
from web browsing, email and social networking and these devices
are transforming consumer's behaviour including:
- 94% of smartphone users are using them to research or buy
products or services
- 86% of smartphone users look for local information on their
phone and 88% of them take action on that information
- 72% use their smartphone for email communication
MOBILE WEB DEVELOPMENT
It is clear that there are great opportunities to connect with
your customers through smartphone devices, but it's important to
give the user an experience tailored for a mobile device.
This includes optimising for screen size, device capabilities and
also the information that would be most relevant to mobile
users.
A mobile optimised website can be built as a standalone
mobile-specific website built only for the mobile platform, or
built using 'responsive design' (as used for this site),
which utilises a single base of code that responds to the devices
size and capabilities.
Read more about responsive design and development
here >
Statistics courtesy of Google's research 'Our
Mobile Planet: Australia', May 2012