(zero)seven

Our team of site architects, designers and developers utilise their experience in website design and knowledge of the platform to create websites that are both stylish and practical. We design sites that appeal to your audience and promote your brand, while using technology to enhance the user experience.

Planning and Information Architecture

Before starting to design a site, we identify the key business objectives, the client’s vision and the user’s needs, to create a plan of attack. A site’s architecture is determined by understanding the site’s purpose and looking at it from the user’s perspective. This provides us with the key user journeys, navigation and functionality forming the structure of the site.

Interactive / Animation

There are many opportunities to create interactive elements to enhance the user experience. These include Flash components that can provide animated interactivity or Ajax to assist the user in the task they are performing - whatever the latest technology is that adds value to the website we can utilise to maximum effect. Whenever we use technology, we always ensure that it integrates seamlessly and that the user experience benefits from it.

Usability

Zeroseven take a user-centric approach to designing websites. This means, we always look at a sites architecture and functionality from the user’s point of view, ensuring that it will make use of the user’s existing website experience, even when they are coming across functionality they have not seen before. Our experience plays a major factor in this, but when necessary we can employ additional techniques to ensure the user experience is seamless:

• Usability Testing

  Pre or post launch usability testing allows us to gain an invaluable insight into the journeys and thoughts of users on your site. We can recruit testers, prepare test scenarios and conduct individual or group testing for your target audience, providing you with a detailed final report highlighting problem areas and giving suggested solutions.

• Web Site Analysis and Critique

  We can analyse your website’s key user journeys and perform an impartial critique of your site. Where needed, we can install analyst software to give you a better picture of the traffic on your website.

Accessibility

Millions of people have disabilities that affect their use of the web. When developing sites we follow many principles and guidelines that enable those with visual, hearing and physical difficulties to make full use of a site.