Digital advertising or eMarketing provides us with a lot of options, not least because it comes in so many forms, including Search Engine Marketing, SEM, banner advertising of all shapes and sizes, email marketing, SMS and MMS advertising, micro sites, advertorials and so on. With so many advertising opportunities there are suitable options for all types of marketing campaigns and to suit any budget.

We have experience in creating advertising campaigns for many large, medium and small companies, helping them promote there online and offline products and services.

We also help them effectively manage their ongoing campaigns and integrate reporting and analysis tools to ensure we can measure their return on investment in real time.

Search Engine Marketing

The term ‘search engine marketing’, or SEM, encompasses a number of marketing methods used to promote websites by increasing their visibility in search engines. Zeroseven develop, implement and manage both natural search engine optimisation and paid search advertising campaigns helping increase the exposure and traffic of our clients websites. The methods we use include:

• Search Engine Optimisation - SEO
• Managing Pay Per Click Advertising (Google AdWords, Overture)

Banner Advertising

Banner advertising allows us to embed a brand and highlight products in the most popular websites, generating a greater awareness for the products or services. Campaigns can be targeted so they are viewed by an audience relevant to the product, by selecting the correct website, specific content section or the geographic location of the end user.

We regularly create dynamic and interactive adverts using Flash animation or integrated video or interactive content to capture the user’s attention.

Many of our campaigns have been created in partnership with leading advertising and marketing agencies in Australia and internationally.

Email Marketing

Email marketing is a powerful and cost effective way to communicate with your existing customers or generate new customers. One traditional form is to send your customers or subscriber base a regular newsletter, which we certainly recommend, but email marketing can be used for so much more!

Email campaigns we have created have included:

• Christmas Cards
• Personalised Invitations
• Competitions
• Dynamic Customer Referrals
• Launch and promotional campaigns

All bulk email campaigns can be measured to include reporting on which emails were received, which were opened and which users had followed specific embedded links.

Multimedia Messaging and Mobile Marketing

There are many interactive ways to reach your customers and Multimedia Messaging, MMS, and Text Messaging, SMS, are two effective ways to reach customers on their mobile phones.

The MMS format, builds on the popular SMS format, allowing us to add images, animation and sound along with text.

There are many ways to utilise these mobile messaging formats. Two which we have provided include large scale product advertising campaigns sent to set customer bases and the real-time dynamic creation of unique MMS images sent to specific users, integrated within a website.