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Overview

Telstra conducts a series of expos each year across regional Australia aimed at introducing the latest Telstra Solutions to existing and new SME customers. An interactive website was required to provide information about events and promote the latest Telstra products as well as offering a mechanism for registration to the expo in the user’s locality. Zeroseven was commissioned by Clemenger Harvie Edge Brisbane to develop the flash website.

 

Solution

The interactive user interface was developed using Flash, providing the user with an intuitive journey, which led them to product details and through the registration process. After registration, the interface also provided options for the user to automatically add the event to their Outlook calendar or to create referral formatted emails for their colleagues about specific events.

 

Behind the scenes, the Flash interface communicated with a local Microsoft.net proxy, consuming web services generated by a third party application, which was used for recording registrations, traffic and referrals, managing the event details and coordinating digital and offline marketing.

 

The site provides targeted information to users depending upon how they arrived at the site and uses an effective map filter for generic visitors to quickly identify the event in their region to customise their user journey through to registration.

Rigorous testing of the solution was undertaken to ensure correct information was displayed or updated in the database across all events.

 

Results

The robust site developed was able to efficiently capture all the information required whilst offering a seamless and engaging user experience. Effective communication channels across all parties involved meant the project was delivered to brief and on time.

 

Technology

Flash Animation, Microsoft.Net, Web Services

 

Site Description

Regional Expos showcasing Telstra's latest solutions

 

URL

innovationexpo08.telstra.com