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Overview

Perfection Fresh is a marketer and wholesaler of fresh fruit and vegetables, supplying supermarkets throughout Australia.

With a user base split over consumers, media and industry professionals, the site neeeded to cater for all three without overwhelming the user with information at first glance.
 

Solution

The primary target audience for the site is consumers, wanting to find out more information about the fresh produce available in their supermarkets. As more and more consumers are concerned where their food comes from, the site aims to answer some of these questions, not only giving more information about the produce but also featuring profiles of growers who cultivate the produce. This is in turn, complemented with an extensive recipe database which links the fresh produce to recipes aims to give the consumer the story of the journey from ‘field to plate’.

 

Another important aspect of the site is that it is season specific. The background colour and imagery changes automatically with the seasons. In the homepage flash panel, the content features a product in season, coupled with a grower and a recipe. There is also a season specific panel which showcases products in season through a scrolling list.

 

A secondary target audience for the site is users in the agricultural and fresh food industry and the media.  These audiences have their own site sections accessible though the Media and Industry links in the sub navigation. These sections contain relevant information regarding trademarks, produce lists, assets and media releases.

There is an extensive newsletter management section on the site. This allows site administrators to create multi page newsletters specific to two different target groups (consumers and industry). 

All site information, recipe database, product/recipe/grower relationships are controlled by site administrators in the Umbraco CMS giving full control of the content on the site.

  

 

Results

Perfection Fresh has extensive content available to use throughout the site and this creates pages that are information packed and a valuable resource to consumers looking for more information about fresh produce.

 

User retention on the site has improved, with users looking at more pages in a session than the previous site.  The seaons are highlighted andfresh produce are brought to the users attention immediately on the homepage.

 

With  a new modern, profession and fresh look and feel, this site showcases Perfection Fresh's produce range beautifully and informatively giving a fantastic user experience.

 

 

Technology

Umbraco CMS, Microsoft.NET, SQL Server, HTML, CSS, AJAX, JavaScript, Flash Animation, XML, Campaign Monitor.
 

Site Description

Season specific fresh fruit and vegetables from the leader in fresh produce in Australia.

 

Gallery Featured

This site was showcased on these online galleries as an example of great design insipiration:

CSS Nature

The Web Based

CSS Based

CSS Showcase

CSS Down Under