Overview

Ironbark’s website had become visually out of date and did not reflect this technology company or showcase the range of different software options which they offer their clients. They needed a modern website which spoke directly to each potential customer, addressing their industry specifically.

Solution

The main concern for Ironbark was that potential clients would visit the site randomly and find nothing specifically addressing their industry. For this reason, the homepage displays 3 industries from a bigger pool and the flash animation showcases the rest.

Specific information is easy to find via industry sector or add-on module and the whole site is maintained by Ironbark staff via the Umbraco website CMS to ensure all information is current. Information on the site is clearly ordered and easy to find for a potential or existing client.

Results

Top 10 Google rankings for Ironbark’s chosen keywords such as ‘Management Software Seafood’ and ‘Management Software Fuel Distribution’ as well as all the other industries which they are targeting, reducing their spending on pay-per-click campaigns and increasing their customer enquiries.

The site is easily managed using the integrated website content management system ensuring the latest product information is always available.

Technology

Umbraco website content management system (CMS), Microsoft.NET, SQL Server, HTML, CSS, JavaScript, Flash animation

URL

www.ironbark.com.au