Email Marketing can be used effectively in a variety of ways from newsletter to ‘email a friend campaigns’ and the online medium is versatile in delivery and can often measure results more effectively than printed media and in real-time.

Zeroseven has helped a variety of customers from different business areas with the design and sendout of newletters and online promotions. Read a few case studies of how online marketing can help your business:

Promotional newsletters

Online stores such as Aquadiva Swimwear, Swimwear from Oz and Not on the High Street all utilise email newsletters to promote their products. Regular newsletters are an important reminder that your product exists and with the ability to include images of the product and give targeted product information, email newsletters become a valuable marketing tool.

All good online stores should include the ability for the customer to sign up to an email newsletter, this information can be collected and sorted in a database and used for future promotion. As existing and potential customer have signed up to your newsletter, you can be sure that they are interested in your product and more likely to buy in the future.

As brand loyalty develops, your customers will look forward to that regular update and all the better if it is a nicely formatted html email. Our online store customers always see a significant surge in site traffic and sales after the send out of a regular newsletter.

Email a Friend Campaigns

The best publicity your site can get is word of mouth and what better way than an ‘email a friend campaign’. These can be used for product promotions, competitions or just because and increase the size of your customer database.

Emails received from these campaign are personalised with the names of the sender and recipient and as everyone is more likely to open an email from someone they know, you can be sure that click through rates for these campaigns are significantly higher than other online marketing blanket campaigns.

Flash Campaigns in emails

Flash animations cannot be included in html email campaigns but you can still have customers viewing the great flash demo of your product or service! How? Send your customers a html email campaign, enticing them to click through to pages showcasing your product. It is easy and more effective than having customers trawl through pages in your site finding that new video on page 864 of your site!