I am a very contented Android convert but I have recently become frustrated with my cheap GPS navigation app. When it failed to even know about several Brisbane suburbs last week I decided it was time to change.

I spent some time doing my research on the various options and apps available. I was leaning towards a particular app but it was one of the most expensive. I would have liked to trial a demo version before deciding but unfortunately they didn’t provide a free version. So what to do?

Luckily, I was able to find many glowing reviews from current users all around the world and importantly from Australia. So, although I was still a bit reluctant, I purchased the app and I must say that I am extremely happy with my decision.

Now, there’s clearly a marketing lesson in this story about lowering potential barriers. Many other people wouldn’t have gone looking for the reviews and wouldn’t have made the purchase. However, the main marketing lesson I want to look at is the reason why I did end up buying - Word of Mouth.

After reading so many reviews by happy customers (and being convinced that they seemed genuine) I felt that my risk was reduced. If I hadn’t been able to find these reviews then my decision would have been different.

So, are people talking about you? Customers saying nothing is not doing your cause any good. Make sure you’re giving your customers reasons to talk about you.

PC

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