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Articles posted in Strategy
What motivates your customers?
Have you noticed the new Coles Sports for Schools promotion? Everyday we're bombarded by promotions of all kinds, so what's so different about this promotion? Learn how this promotion can help your marketing strategy.
The Future of Mobile Application Development
Windows Phone 7, a great new addition to the Smart Phone industry and perfect for application development.. but are mobile applications the right way to go? Warning - actual opinions!
Posted in: What's New, Strategy
Is a banner ad better than a salesman?
I am a very happy Peugeot owner and recently dropped in to my local dealer to check out the latest addition to the range, the compact SUV Peugeot 3008. See what a simple banner advertisement did that a salesman failed to do.
Marketing lessons from a 5 year old
My 5 year old son has only received pocket money on an ad-hoc basis, so my wife and I thought it was time for him to start earning weekly pocket money (with a few conditions attached).
Are you a binge marketer?
You know what I mean; no marketing activity for a while and then when things are quiet you panic and try some "get clients quick" campaign.
How often should I do it?
How frequently should you communicate with your clients? Quarterly? Monthly? Weekly? Daily?
Posted in: General, Tips and Tricks, Strategy
Get Your Order in Order
Who decided that things should be listed alphabetically? Alphabetical order should be left for when no other ordering makes sense. Image if Google listed results in alphabetical order. Similarly, your visitors want things ordered by relevance.
Are Australians Addicted to Social Media?
A recent Nielsen survey shows Australians spend almost two working days (17.6 hours) online each week, with some younger users spending up to 22 hours a week on the internet.
Posted in: General, What's New, Strategy
6 Social Media Mistakes
Dipping your toe in the pool of social media is easy. But easy doesn't mean foolproof. Here's a 6 classic mistakes to avoid as your business gets more into social media marketing.
Social Media: Word of Caution
"I need a blog, Facebook and Twitter!" Have you said that or thought it? Isn't that we what we need to do to market our companies these days? I wish I had a dollar (iTunes credits will be fine) for every time I heard that in the last couple of years
